PPC Tools Online is a free toolkit for media buyers who are tired of overpriced subscriptions and black-box calculators. Every tool here was born from actual campaign work across Google Ads, YouTube, and Meta.
I built PPC Tools Online because I got sick of the gap between what media buyers actually need and what the industry charges for it. Broken UTMs, sloppy keyword wrappers, PMax exclusion nightmares — I kept solving the same problems for every client. So I packaged them into free tools anyone can use.
I manage high-performance campaigns for a diverse portfolio of clients—ranging from high-ticket coaches and course creators to scaling e-commerce brands and specialized service providers across the US, Canada, Australia, and Europe.
Every calculator, exclusion list, and script on this platform is forged in the trenches of these live, high-spend accounts before it ever goes public. That’s the difference between a tool that sounds useful in a blog post and one that actually protects your profit margins.
Free calculators, exclusion databases, and campaign utilities. No sign-up walls. No tracking your data. Just tools that work.
Every tool runs client-side. Your keyword lists, campaign numbers, and exclusion data never touch our servers. No database logging, no analytics scraping, no exceptions.
You can see exactly how every calculation works. Our ROAS calculator shows its formulas. No hidden algorithms, no mystery outputs. Just clean math you can verify yourself.
Core tools cost $0 today and they'll cost $0 next year. No mandatory sign-ups, no feature gates, no bait-and-switch upgrades. Bookmark the page and get to work.
Pick a tool. Run a calculation. Download an exclusion list. It takes 30 seconds and costs nothing.